A succession of charming and surprising heavy lifters keep the humor light in this Bud Light spot by DDB, one of a host for the brand in Super Bowl XXXVII.
With a simple joke well told, as well as a phalanx of accompanying spots, "Strongman" is characteristic of Bud Light Super Bowl approach in those years. It ran in the game along with "No Pets," "Mother," "Parade," "Sounds of the Sea" and "Third Arm." The roster collectively scored well on USA Today's annual survey of a small group of viewers, who rate spots on entertainment value.
BRAND: Bud Light
QUARTER AIRED: Q1