An aggressive Brazilian cockatoo trash-talks sleazebags trying to pick up a woman in a bar in this, one of Anheuser-Busch’s many commercials during Super Bowl XXXIX.
A-B’s heavy presence in the game was as appreciated by the network airing it, Fox, as you might expect. Fox also rejected an ad that Miller Brewing had tried to run during the pregame because it made fun of Anheuser-Busch, the exclusive beer sponsor of the game itself. “We appreciate Miller's desire to advertise with us and would willingly accept other ads for Miller products," Jon Nesvig, president of advertising sales for Fox, said in a statement at the time. "The decision was made to reject these specific ads based on the degree of spending Anheuser-Busch has achieved in support of Fox and the Super Bowl."
BRAND: Bud Light
YEAR: 2005
AGENCY: DDB
SUPERBOWL: XXXIX