Bud Light and DDB Chicago's "The Wheel" couldn't help but evoke the Geico cavemen, but the stars of this Super Bowl XLII spot were hardly as insightful as the insurer's endorsers. (They would certainly never get their own sitcom.)

It was one of six spots from the Anheuser-Busch-owned Bud Light as the brand tried to overpower growing challenges from rivals Coors Light and Miller Lite.

Director: Matthijis Van Heijningen. Production company: MJZ.

Creative directors: Chuck Rachford, Chris Roe. Copywriter: Kitty Schulz. Art director: Steve Haack. Editorial: Mackenzie Cutler. Editor: Gavin Cutler.

BRAND: Bud Light

YEAR: 2008

AGENCY: DDB

SUPERBOWL: XLII

QUARTER AIRED: Q3