Bud Light continues its romp through the ad inventory of Super Bowl XXXVII with this spot by Fusion Idea Lab.
"Third Arm" was an anomaly however in the agency behind it: Fusion Idea Lab, founded by former DDB staffers, rather than DDB itself, which created a plethora of Bud Light spots for the brand (see "No Pets," "Mother," "Parade" and "Sounds of the Sea.").
BRAND: Bud Light
AGENCY: Fusion Idea Lab
QUARTER AIRED: Q3