Anheuser-Busch and D'Arcy Masius Benton & Bowles take the field again after the runaway success of the first Bud Bowl in 1990 (see "Bud Bowl I Part 1"). This time Bud Light, curiously described as "unbeaten," sets out to avenge its last-second loss in 1989 ("Bud Bowl I Final Seconds"). The cumulative cost of the second Bud Bowl would run an estimated $7 million, up from $5 million for the first outing.

Executive producer: Ben Fernandez.

BRAND: Budweiser and Bud Light

YEAR: 1990

AGENCY: D'Arcy Masius Benton & Bowles

SUPERBOWL: XXIV