Budway Joe takes the field as the hype of "Bud Bowl II Part 1" yields to real game action, courtesy of D'Arcy Masius Benton & Bowles. Play continues in "Part 3."

BRAND: Budweiser and Bud Light

YEAR: 1990

AGENCY: D'Arcy Masius Benton & Bowles

SUPERBOWL: XXIV