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    Ad Age Video 1990: Super Bowl XXIV Budweiser and Bud Light - Bud Bowl II Part 2

    Budweiser and Bud Light - Bud Bowl II Part 2
    January 28, 1990

    Budway Joe takes the field as the hype of "Bud Bowl II Part 1" yields to real game action, courtesy of D'Arcy Masius Benton & Bowles. Play continues in "Part 3."

    BRAND: Budweiser and Bud Light

    YEAR: 1990

    AGENCY: D'Arcy Masius Benton & Bowles

    SUPERBOWL: XXIV

    1990: Super Bowl XXIV

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    Budweiser and Bud Light - Bud Bowl II Part 1

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