Budway Joe has the defense confused as this Bud Bowl spot picks up where the previous ad left off ("Bud Bowl II Part 2"). When Bud Light pulls out a touchdown, triggering a well-rehearsed end-zone celebration. Bud Bowl owes its success to minor notes like that, giving what should be an aburd enterprise an unexpected resemblance to a real Super Bowl. Then again, the sudden drop in temperature as the game goes to halftime comes 24 years before the first NFL championship in a cold-weather outdoor stadium. (See how Bud and Bud Light Super Bowl ads looked by the time the league finally risked its prize showcase in East Rutherford, N.J., right here). Bud Bowl II came back after the half as an outright Snow Bowl ("Bud Bowl II Part 4").
BRAND: Budweiser and Bud Light
AGENCY: D'Arcy Masius Benton & Bowles