Picking up after "Bud Bowl Part 4," the game reaches its climax as an outright Snow Bowl develops. It's precisely the chaotic scenario many fans hoped for in 2014, when the Super Bowl was played for the first time in a cold-weather stadium without a roof, MetLife Stadium in East Rutherfield, N.J. Unfortunately for them, the air was a comfortable-enough 49 degrees Fahrenheit and kickoff and the storm that could've added some on-field unpredictability didn't land until the next day.
But Bud Bowl could be scripted for drama. The blizzard led to a fumble and a scramble through snowdrifts until Bud recovered the ball in the end zone and, like the year before, won at the last second. After NFL rules aficionados pointed out that the win wasn't strictly kosher, prompting Anheuser-Busch to reply:
"In the National Football League, of course, the offensive team cannot advance a fumble in the final two minutes of a game unless the ball is recovered by the same player who fumbled it. However, no such rule exists in the BFL (Budweiser Football League)."
The final moments of the ad see Bud's new slogan "Nothing Beats a Bud," which supplanted the iconic, long-running, but less-and-less used "This Bud's for You." (Bud would revive "This Bud's for You" in anthem form with "Neighbors" in Super Bowl XXXV, however, and as the tagline to "Brewed the Hard Way" in Super Bowl XLIX.)
Bud Bowl would return again and again to the Super Bowl, skipping 1996 but returning for a final go in 1997.
BRAND: Budweiser and Bud Light
AGENCY: D'Arcy Masius Benton & Bowles