You can grow up to be whatever you want, even a Clydesdale. This 60-second Budweiser spot by Goodby, Silverstein & Partners includes a montage of a donkey training to join the prestigious team of Budweiser Clydesdales. It was ranked third on the USA Today Ad Meter, a popularity contest that creatives both closely watch and resent, but also came in first in a viewer survey by McKee Wallwork Henderson and an AOL survey in which 1.6 million votes were cast. (Bud Light's less noble "Sleigh Ride" was a very close second.)
Director: Jeff Goodby. Production company: Biscuit Filmworks. Director of photography: Stephan Ozapsky.
Agency producer: James Horner. Creative director: Jeff Goodby. Art director: Tyler Magnusson. Copywriter: Steve Dildarian.
Visual effects: Ring of Fire. Music company: Elias Associates. Composer: Jimmy Haun. Sound design: GSP Post. Sound designer: Eben Carr. Post production: Company 3. Editing: Nomad Editing Company. Editor: Jim Hutchins.
AGENCY: Goodby, Silverstein & Partners