One of three brand-Budweiser ads in Super Bowl XLIV via DDB Chicago, “Bridge” finds a collective of townspeople linking up help a Budweiser truck across the gully to their local bar. Watch for a cameo by a guy with a half-finished shave, a la Bud’s 2012 “Return of the King,” apparently Super Bowl code for big things happening. It closes with the then-newish tag line, "It's What We Do."