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Budweiser - Bridge
February 07, 2010
One of three brand-Budweiser ads in Super Bowl XLIV via DDB Chicago, “Bridge” finds a collective of townspeople linking up help a Budweiser truck across the gully to their local bar. Watch for a cameo by a guy with a half-finished shave, a la Bud’s 2012 “Return of the King,” apparently Super Bowl code for big things happening. It closes with the then-newish tag line, "It's What We Do."
BRAND: Budweiser
YEAR: 2010
AGENCY: DDB
SUPERBOWL: XLIV
QUARTER AIRED: Q4
2010: Super Bowl XLIV
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