After a relatively muted presence in the 2012 game, Budweiser’s Clydesdales came back to the Super Bowl in full force for 2013. This minute-long spot depicting the bond between a horse and his trainer was created by Anomaly in New York and directed by Jake Scott ("I'm just an English bloke who doesn't know a thing about American football"). It was considered by Ad Age's reviewer one of the best of Super Bowl XLVII ("everything I want from a Budweiser Super Bowl spot").
The ad was also used to promote Budweiser’s new Twitter account, where the first-ever post, on Jan. 27, asked fans to help name the baby horse born at the Anheuser-Busch ranch in Missouri and shown in the commercial. The little mare was named Hope by popular vote. The contest generated more than 60,000 tweets, Facebook comments and other messages on social media.
For another version of Clydesdale-related reunion at long last, see Bud's 60-second "Separated at Birth" from 1999.
Director: Jake Scott, whose other Super Bowl ads include Coca-Cola's "Going All the Way," Kia's "Space Babies" and Bud's "Return of the King," "Puppy Love" and "Simply Put." Production company: RSA Films. Director of photography: Chris Soos. Executive producer: Tracie Norfleet. Line producer: Pat Frazier. Production designer: Jason Hamilton.
Anomaly chief creative officer: Mike Byrne. Copywriter: Johnny Dantonio. Art director: Mark Sarosi. Head of content production: Andrew Loevenguth. Producer: Winslow Dennis.
VFX: The Mill. Lead Flame artist: Danny Morris. Sound: Heard City. Mixer: Philip Loeb. Sound designer: Evan Mangiamele. Managing director: Gloria Pitagorsky. Editorial: Rock Paper Scissors. Editor: David Brodie. Assistant editor: Victoria Lesiw.
QUARTER AIRED: Q3