In contrast to the expensive production “Power Plant,” another DDB Chicago spot for Budweiser in Super Bowl XXI, “Chicken” is bare-bones to the point that the feathers on the ground toward the end nearly constitute a flourish. It’s also interestingly droll for a Bud ad debuting on Super Bowl Sunday. But it’s proof again that Bud has at least a dozen different ways to effectively use animals in its advertising.

BRAND: Budweiser

YEAR: 1997

AGENCY: DDB

SUPERBOWL: XXXI