Budweiser - Designated Driver
January 26, 2003
This responsibility pitch is one of several that Budweiser ran in the Super Bowl over the years, along with "Zamboni" (2000), "Dance" (2005) and "Simply Put" (2016), all starring striking celebrities of day.
In DDB's "Designated Driver," it's Tim McGraw's turn, with an assist a character in a Bud spot the Super Bowl before ("How Ya Doin").
BRAND: Budweiser
YEAR: 2003
AGENCY: DDB
SUPERBOWL: XXXVII
QUARTER AIRED: Q4