Budweiser makes the most of celebrity for one of its Super Bowl XXXVIII ads.

Dale Earnhardt Jr. breaks the land speed record to return lipstick -- and then can’t get out of there fast enough. Created by DDB Chicago, which also made Budweiser's "Tune Out" and four Bud Light commercials in the same game.

Director: Andrews Jenkins. Production company: Food Chain Films.

Creative director/copywriter: Craig Feigen. Creative director/art director: Adam Glickman. Group executive producer: Greg Popp. Producer: Rian Moore. Executive producers: David Cress, Jonathan Weinstein, Robert Wherry.

BRAND: Budweiser

YEAR: DDB

AGENCY: 2004

SUPERBOWL: XXXIV