Budweiser and DDB Chicago take a non-Clydesdale, non-Dalmatian, non-swamp route to winning over Super Bowl viewers. And it works.

Director: David McNally, who would direct another shellfish spot, "King Crab," for Bud Light sibling brand Budweiser in 2007. Production company: Omaha Pictures.

Music: Elias Associates. Editor: David Baxter.

BRAND: Budweiser

YEAR: 1999

AGENCY: DDB

SUPERBOWL: XXXIII