Anheuser-Busch's typically robust slate of advertising for Super Bowl XXXV included three jokey Bud Light spots, two new executions of Budweiser's "Whassup" phenomenon ("What Are You Doing?," "Whassup Come Home"), a celebrity spot starring 'NSync ("'NSync") and this heartland-set, anthem-ised version of "This Bud's for You" by the Chicago office of DDB. (This is a minute-long version of the :30 cut that ran in the game.)
"This Bud's for You" was one of Budweiser's most enduring themes, featured in "salute to the worker" ads created by D'Arcy Masius Benton & Bowls that ran from 1979 through 1990 and revived again after that. The Chicago office of DDB Needham Worldwide took over the Bud account from D'Arcy in 1994, ending a relationship that dated back to 1914.
Anthems are nothing new to big brand advertisers; check out Miller High Life's "Welcome to Miller Time" from Super Bowl XVII in 1983 or, years later, Jeep's energetic "4x4ever" from Super Bowl 50.