When a beer marketer buys seven commercials in a single Super Bowl, as Anheuser-Busch did in 2001, it may be just good form to turn over one to a responsibility message.
In this spot by DDB, the agency behind most of the A-B Super Bowl roster that year, pop superstars (and halftime performers) 'NSync turn up at the door to chat with a dad about the influences on children. Unfortunately for his tween daughter upstairs, the dad doesn't tell her about the visitors until they're gone.
Philip Morris made a similar pitch in its 2003 Super Bowl ad "Baseball" suggesting that parents have powerful influence on their kids' habits. The unspoken implication: No need to worry about all of our marketing.