Remember those guys from Bud Light’s 1999 Super Bowl ad “Rough Choice?” who struggled to decide between buying a six-pack or toilet paper? If only they’d lived in the 2011 barter-world of these guys, via DDB Chicago, who get paid in beer for everything they do, like sitting in the middle seat in a taxi.

BRAND: Budweiser

YEAR: 2010

AGENCY: DDB

SUPERBOWL: XLIV