Budweiser - Payment

February 07, 2010 | :30

Remember those guys from Bud Light’s 1999 Super Bowl ad “Rough Choice?” who struggled to decide between buying a six-pack or toilet paper? If only they’d lived in the 2011 barter-world of these guys, via DDB Chicago, who get paid in beer for everything they do, like sitting in the middle seat in a taxi.

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  • BrandBudweiser
  • Year2010
  • AgencyDDB
  • Superbowl #XLIV
  • Quarter aired