One of Super Bowl XXXI’s most extravagant productions comes courtesy of Budweiser and DDB Chicago. It imagines the source of electrical power for a huge metropolis -- until a blackout shuts down the city. A panicked technician tracks down the problem: A cleaning woman had picked up the bottle of Bud that … well, watch it to enjoy the joke.

Another Bud ad via DDB in the 1997 game uses an animal too, but in a very different way ("Chicken").

BRAND: Budweiser

YEAR: 1997

AGENCY: DDB

SUPERBOWL: XXXI