Budweiser Select, the line extension introduced by Anheuser-Busch in 2005, arrived at Super Bowl XLI following a year of sales declines. To try to help turn that around, A-B handed the luxury-light brand it final fourth-quarter spot in the game. The ad via Cannonball in St. Louis shows the beer's co-brand director, Jay-Z (he wouldn't drop the hyphen until 2013), in a chess-like futuristic football game against former Miami Dolphins coach Don Shula.
Directors: Mathew Cullen, Grady Hall. Production company: Motion Theory. Producer: Scott Gemmell. Creative directors: Steve Hunt, Mike Binnette. Copywriter: Steve Hunt. Art Director: Joe Bishop. Agency producer: Kent Kwiatt. Visual effects supervisor: Nick Losq. Editor: Mark Hoffman.
BRAND: Budweiser Select
QUARTER AIRED: Q4