One of two ads for brand Budweiser in Super Bowl XLI, "Spot" via DDB Chicago is the sweet one. It's about a dog's very bad day turning Bud-tastic after he is mistaken for a Dalmatian.
The commercial was the only 60-second ad that year from Anheuser-Busch, despite the brewer's five-minute, $25 million presence in the game. But the other Bud spot, "King Crab," took top honors on USA Today's annual Ad Meter popularity contest.
QUARTER AIRED: Q2