Continuing the time-honored pairing of canine and Clydesdale, Budweiser and DDB Chicago show that horses can play fetch, too. Apparently hauling a couple hundred cases of beer all the time is a good workout. And also good advertising: This spot was third most popular on the USA Today Ad Meter in 2009.
Director: Joe Pytka, who also helmed Bud's "Circus" spot in the same game.
Group creative director: Barry Burdiak. Creative director: John Hayes. Copywriter: Craig Feigen. Art director: Adam Glickman. Executive producer: Will St. Clair. Senior producer: Scott Kemper. Associate producer: Patty Phassos.
Editing: Panic & Bob Toronto. Editor: David Baxter. Visual effects: AXYZ Toronto.
BRAND: Budweiser
YEAR: 2009
AGENCY: DDB
SUPERBOWL: XLIII
QUARTER AIRED: Q2