DDB Chicago created a cultural phenomenon with its first “Whassup” commercial for Budweiser in 1999, brought it to the Super Bowl in 2000 with "Whassup Girlfriend" and continued through Super Bowl XXXV in 2001 with "Whassup Come Home," a minute-long space adventure. Omnicom Group's DDB actually made every other Anheuser-Busch Super Bowl in 2001, too -- except this one, the other "Whassup" ad of the big game.
Here DDB sibling Goodby, Silverstein & Partners follows up the previous hits with a bizzaro-world version titled “What are you doing?” It couldn't beat the "Whassup" with aliens and dogs on the USA Today Ad Meter, but Ad Age reviewer Bob Garfield loved it:
If "Whassup" were performed by WASPy Heineken-sipping white guys. "What ARE YOU DOING?" is very, very funny -- if slightly dangerous. While it's true that white men can't jive, they sure do drink a whole lot of Budweiser. Still, the belly laugh trumps the risk. Yet another Anheuser-Busch catchphrase, destined to be America's punch line. Incredible.
In a sign of just how pervasive the "Whassup" campaign had become, BBDO included a fleeting attack on it in Snickers' "Crunch Issues" ad in the same game.Send credit info to [email protected].