In a rare Super Bowl without Clydesdales as stars -- although they make a cameo appearance as the horses pulling a stagecoach -- a desperate desperado almost shoots up a Wild West bar, until suddenly the Budweiser wagon arrives. Happy instead, he and the whole bar end up singing Elton John’s 1971 song “Tiny Dancer” (notwithstanding that the song had at least a century before John and Bernie Taupin would compose it).
The ad, directed by Ivan Zacharias, featured Peter Stormare, one of the Coen brothers’ favored actors, as the desperado. This was the first Super Bowl Bud ad from ad agency Anomaly, which went on to create some of the all-time Budweiser Super Bowl hits with buddy-love spots "Brotherhood" (2103) and "Puppy Love" (2104).
Mixer: Philip Loeb. Assistant mixer: Evan Mangiamele. Executive producer: Gloria Pitagorsky.
QUARTER AIRED: Q2