Omnicom's DDB Needham in Chicago brings Budweiser swamp frogs Bud, Weis and Er back to the Super Bowl after a successful introduction in 1995's Super Bowl XXIX by D'Arcy Denton Masius & Bowles ("Frogs").

Strangely enough, they turn out to be suffering the same problem as the protagonist in Pepsi's "Frozen Tundra" of the same game.

The increasingly popular frogs would return to the Super Bowl for Bud in 1998 (in a sequence starting with "Bad Day to Be a Frog") and 1999 (starting with "Frogs Fired").

BRAND: Budweiser

YEAR: 1996

AGENCY: DDB Needham

SUPERBOWL: XXX