Anheuser-Busch InBev gave its Super Bowl ad lineup some blue-collar appeal by dedicating one of its ads to its below-premium Busch brand.
Like Wendy's one-note ode to never-frozen beef in the same Super Bowl, Busch nails the execution of the lone joke here, an update on the brand's old TV ads making opening a can of beer into a sound of nature.
The spot was created by Interpublic's Deutsch New York, which won the account the August before the game.
Busch -- which was introduced in 1955 as Busch Bavarian Beer -- had never before run a Super Bowl ad, according to Ad Age records.
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