Butterfinger - Cup Therapy

February 02, 2014 | :30

Butterfinger's Super Bowl commercial did not include longtime Butterfinger mascot Bart Simpson, instead presenting a Peanut Butter and Chocolate in couples counseling (and heading toward a threesome with Butterfinger). The spot, via Dailey in West Hollywood, Calif., promoted Butterfinger Peanut Butter Cups from Nestle, a line extension meant to go head-to-head with Reese's Peanut Butter Cups from Hershey.

Butterfinger set up the Super Bowl spot with a teaser showing other famous food "couples" waiting in the lobby to see a counselor.

The brand returned to the Super Bowl in 2016 with "Bolder Than Bold."

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  • BrandButterfinger
  • Year2014
  • AgencyDailey
  • Superbowl #XLVIII
  • Quarter airedQ4