Cadillac and Chemistri in Troy, Mich., enlist splashy special effects from A52 to elevate car ads' standard road scenes for Super Bowl XXXVIII.
A52's Super Bowl work would go on to include "The Dog Strikes Back" (Volkswagen, 2012), "First Draft Ever" (Avocados From Mexico, 2015), "There's a New Money in Town" (Paypal, 2016) and "The Longest Chase" (Toyota, 2016).
Cadillac and Chemistri, the General Motors specialist within Publicis Groupe's Leo Burnett, part came back to the Super Bowl just one year later with the high-octane "Barrels."
Director: Nic Mathieu. Production company: Anonymous Content. Executive producer: Andy Traines.
Agency producer: Jack Nelson. Creative directors: Gary Topolewski, Rob Palmer. Sound design: Machine Head. Editorial: Rock Paper Scissors. Editor: Ben Longland.