Cadillac’s first Super Bowl ad stars Cindy Crawford as a princess who finds happiness in a zippy new Cadillac sports sedan called Catera, General Motors’ offering for drivers in their 40s and 50s who weren’t interested in the classic DeVille. A cartoon duck co-star and the whimsical tone efficiently communicate that the brand is "The Caddy that zigs," as intended by agency D'Arcy Masius Benton & Bowles in Troy, Mich.
Cadillac stopped using the spot nearly a month after the Super Bowl, however, after some executives became concerned that Crawford’s outfit and the catcall whistle weren’t the best way to reach the Catera’s target audience of women. The cartoon duck (“Ziggy”) would continue to appear in ads.
Crawford previously appeared in the Super Bowl for Pepsi in 1992 ("New Can").
Copyright 2015 General Motors LLC. Used with permission, GM Media Archive.
AGENCY: D'Arcy Masius Benton & Bowles
QUARTER AIRED: Q2