After a five year hiatus, the chimpanzees from Yeknom ("monkey" spelled backwards) Industries and stars of the popular 2005 and 2006 Super Bowl ads were back for CareerBuilder.com. This time, rude chimp co-workers wedge their human colleague into his car in the parking lot as they zoom in to work running late and park way too close. The ad was one of three in an overall “Start Building” umbrella campaign for the year meant to inspire people to look for better jobs.
However, the move was not without controversy. By then, CareerBuilder had split with Cramer-Krasselt, the agency that created the original monkeyshine, and (after a sojurn with Wieden & Kennedy) was doing the work in-house. It also faced criticism from animal rights groups; many in the ad industry had begun pledging not to use live apes in advertising anymore. It would return undaunted to the Super Bowl, with chimps, one more time in 2012 ("Business Trip").
For both “Parking Lot” and “Business Trip,” the work was done on a contract basis, copywriter Jeff Martin recalls.
Director: Bryan Buckley. Production company: Hungry Man.
Creative director/art director: Matt McIntyre. Creative director/copywriter: Jeff Martin. Producer: Ben Latimer.
Editorial: Beast Chicago. Editor: John Dingfield.
QUARTER AIRED: Q3