The second of three Careerbuilder.com ads in 2007's Super Bowl XLI, "Promotion Pit" finds workers in a rainforest attacking each other to win a promotion. The battle horn is sounded by someone covered in Post-It notes, last seen on the poster from "Office Space." Conclusion? "Do more than just survive the workweek."
Together the trio of ads via Crammer-Krasselt (also including "Darts" and "Performance Evaluation") moved the brand away from its earlier offiice-full-of-chimps execution... temporarily (see "Parking," 2011).
Director: Bryan Buckley. Production company: Hungry Man. Producer: Cindy Becker
Agency creative director: Pat Hanna. Copywriters: Rick Hamenn, Bill Dow. Art directors: Matt Spett, Justin Bucktrout. Agency Producer: Ben Latimar. Editors: Jay Herda, Marshall Ross.
QUARTER AIRED: Q3