The second of CarMax's two ads the comprised its national Super Bowl debut, "Gas Station" imagines how the consumers of 2011 would respond to the customer service of the past.
Like the first spot, "Kid in a Candy Store," "Gas Station" uses the tagline, "The way car buying should be." Both ads are by Amalgamated.
CarMax would come back to the Super Bowl in 2014 with "Slow Clap."
Director: Jim Gilchrist. Production company: MJZ. Executive producer: Emma Wilcockson.
Amalgamated chief creative officer: Eric Silver. Writers: Scott Kaplan, Dan Kelleher. Executive producer: Cheri Anderson. Line producer: Line Postmyr. Director of photography: Chris Soos.
Editorial: MacKenzie Cutler. Editor: Dave Anderson. VFX: Framestore. Executive producer: James Razzall. Audio post production: Sound Lounge. Engineer: Philip Loeb. Telecine: CO3. Colorist: Tim Masik.
QUARTER AIRED: Q3