Even the best of us can get cold feet when negotiating to buy a car in this Cars.com spot by DDB Chicago. Ad Age reviewer Bob Garfield called it "another sterling example of the power of narrative."
Cars.com and DDB would use basically the same narrative in Super Bowl XLIV the following year, with "Timothy Richman." (After that Cars.com kept coming to the game but switched up the creative approach.)
Director: Craig Gillespie, who would direct the "Timothy Richman" sequel in 2010. Production company: MJZ.
Group creative director: Mark Gross. Creative directors: Bart Culberson, Brad Morgan. Associate creative director/copywriter: Jason Karley. Associate creative director/art director: Galen Graham. Agency producer: Will St. Clair.
AGENCY: DDB Chicago
QUARTER AIRED: Q2