Online auto seller Cars.com bought two spots in 2011's Super Bowl XLV, and while they differed in creative execution, the message is the same: Reviews by experts and consumers make car shopping easy.
"Go First" demonstrates that being first -- eating a king’s soup, for example, or teleporting -- is sometimes a bad idea. "Reviews Are In" features cheeky talking cars reading about themselves on Cars.com.
It was Cars.com's fourth consecutive year in the game, following 2010's "Timothy Richman," in what had become by then the company’s yearly launching point for its annual media plan. DDB Chicago created both ads.
Director: The Perlorian Brothers. Production company: Furlined. President: Diane McArter. VP/executive producer: Eriks Krumins. Executive producer: David Thorne.
Chief creative officer: Ewan Paterson. Executive creative director: Mark Gross. Creative directors: Bart Culberson, Brad Morgan. Associate creative director/art director: Chris Carraway. Associate creative director/copywriter: Patrick Burke. Senior producer: Ashley Sferro.
VFX: The Mill. Editorial: Rock Paper Scissors. Editor: Adam Pertofsky.
QUARTER AIRED: Q3