Auto classifieds site Cars.com began using the Super Bowl to jumpstart its annual marketing campaign in 2008 with the debut of DDB Chicago's "Stone Circle" and "Witch Doctor," two similarly-themed 30-second spots that highlighted Cars.com as an improvement over comical Plan Bs.
This was also the year when Cars.com would increase its annual ad spend by more than 50%, beginning with its ads in the Super Bowl. The marketer went on to feature Super Bowl spots for the next five years, picking up with "David Abernathy" in 2009.
Director: Matt Aselton. Production company: Epoch Films.
QUARTER AIRED: Q1