Prodigy Timothy Richman grows up knowing everything -- until he goes to buy a used car, whereupon he reverts to being a clueless mere mortal. Cue the need for Cars.com. The 60-second spot, by DDB Chicago, was Cars.com’s third consecutive appearance as a Super Bowl advertiser, and its second big-game spot in a row using the genius-who-can't-handle-car-shopping execution (see also 2009's "David Abernathy").
Cars.com would continue using the big game every year through 2013 ("Wolf").
Group creative director: Mark Gross. Creative directors Brad Morgan, Bart Culberson. Associate creative director/copywriter: Pat Burke. Associate creative director/art director: Chris Carraway. Executive director of integrated production: Diane Jackson. Executive producer: Will St. Clair.
Director: Craig Gillespie, who directed "David Abernathy" the year before as well as CareerBuilder.com's "Casual Friday" in the same game as "Timothy Richman." Production company: MJZ. Executive producers: Lisa Margulis, David Zander. Producer: Deb Tietjen.
VFX: MassMarket. Editorial: Cut & Run. Editor: Steve Gandolfi. Producter. Carr Shilling.
QUARTER AIRED: Q1