Cars.com - Witch Doctor
Auto classifieds site Cars.com began using the Super Bowl to jumpstart its annual marketing campaign in 2008 with the debut of DDB Chicago's "Stone Circle" and "Witch Doctor," two similarly-themed 30-second spots that highlighted Cars.com as an improvement over comical Plan Bs.
This was also the year when Cars.com would increase its annual ad spend by more than 50%, beginning with its ads in the Super Bowl. The marketer went on to feature Super Bowl spots for the next five years, picking up with "David Abernathy" in 2009.
Director: Matt Aselton. Production company: Epoch Films.
BRAND: Cars.com
YEAR: 2008
AGENCY: DDB
SUPERBOWL: XLII
QUARTER AIRED: Q3
