- Witch Doctor

February 03, 2008 | :30

Auto classifieds site began using the Super Bowl to jumpstart its annual marketing campaign in 2008 with the debut of DDB Chicago's "Stone Circle" and "Witch Doctor," two similarly-themed 30-second spots that highlighted as an improvement over comical Plan Bs.

This was also the year when would increase its annual ad spend by more than 50%, beginning with its ads in the Super Bowl. The marketer went on to feature Super Bowl spots for the next five years, picking up with "David Abernathy" in 2009.

Director: Matt Aselton. Production company: Epoch Films.

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  • Year2008
  • AgencyDDB
  • Superbowl #XLII
  • Quarter airedQ3