A couple is at a car dealership, buying a new car, but misses all the back and forth and drama that the process usually entails. The salesman answers by fetching a puppy -- no, wait, a wolf cub -- out of the drawer and waiting for its extremely protective mother to show up.
"Wolf" was part of a campaign themed "All Drive. No Drama," the first Cars.com effort from McGarryBowen Chicago, which took over the account from DDB in May 2012. It would also mark the finale in a six-year streak of Super Bowl ads that stretched back to 2008 ("Witch Doctor," "Stone Circle").
Because the marketer was sticking with the same campaign into 2014, it didn't feel the need to spend heavily on a Super Bowl ad, CMO Linda Bartman told Ad Age.
Director: Steve Miller. Production company: Radical Media. Producer: Gregg Carlesimo.
Executive creative director: Paul Janas. Creative directors: Todd Brusnighan, Peter Noback. Account Supervisor: John Fraser.
Editorial: The Whitehouse. Editor: Matthew Wood.
QUARTER AIRED: Q2