Castrol and Ogilvy & Mather Stockholm deploy an army of mechanically-inclined monkeys that will tune your car for free. The spot ends with the vehicle owner smooching with one of the chimps. Humor plus animals equals a confirmed Super Bowl ad, even if the product attribute isn't exactly in the foreground.
Director: The Perlorians. Production Company: Furlined. Director of photography: Carl Nilsson.
Worldwide creative director: David Fowler. Creative director: Jim Nolan. Associate creative director: Mark Davis. Copywriter: Stephen Winston. Director of broadcast production: Patti McConnell. Agency executive producer: Lisa Christman. Agency producer: Brie Hagle.
Visual effects/post production: Smoke & Mirrors.
BRAND: Castrol
YEAR: 2009
AGENCY: Ogilvy & Mather
SUPERBOWL: XLIII
QUARTER AIRED: Q2