PepsiCo's Cheetos brand took the occasion of its first Super Bowl ad to build on its work over the prior year targeting adults instead of teenagers. Young-ish adults, but still. The ad was created by Omnicom Group's Goodby, Silverstein & Partners.

Director: Mike Maguire. Production company: The Directors Bureau. Director of photography: Barry Petersen. Head of production: Elizabeth Minzes. Executive producer: Cayce Cole, Melissa Culligan. Line producer: Youree Henley.

Creative director: Jamie Barrett. Group creative director: Rick Condos, Hunter Hindman. Associate creative directors: Hart Rusen, Marc Sobier. Copywriter: Rob Katzenstein, Nick Prout. Art directors: Andy Dao, Jose Luis Martinez. Agency producer: Jon Drawbaugh.

Telecine: Company 3. Colorist: Stefan Sonnenfeld. Executive producer: Missy Papageorge. Editorial: HutchCo Technologies. Editor: Jim Hutchins. Executive producer: Jane Hutchins.

BRAND: Cheetos

YEAR: 2009

AGENCY: Goodby, Silverstein & Partners

SUPERBOWL: XLIII

QUARTER AIRED: Q2