In Campbell-Ewald's “Ain’t We Got Love” Super Bowl spot for Chevrolet, Mary J. Blige, Dale Earnhardt Jr. spend a full minute running through the bevy of songs reflecting Chevy's influence on pop culture.
"How deeply does Chevy reside in American culture? Very," wrote Ad Age ad reviewer Bob Garfield as he gave the ad three and a half stars. "Witness this montage of pop songs over five decades making reference to the brand. The strongest expression of iconic Chevy-ness we've ever seen."
Mary J. Blige with a Black Tahoe LTZ (“Chevrolet” / Foghat): "Buy you a Chevrolet, buy you a Chevrolet, gonna buy you a Chevrolet, if you give me some of your love."
Male collector with a vintage black SS (“Crocodile Rock” / Elton John): "Holdin’ hands and skimmin’ stones. Had an old gold Chevy and a place of my own."
Johnny O’Connell with Yellow Corvette LeMans race vehicle (“Goin’ Back to Cali” / LL Cool J): "Top is down on the black corvette and it’s fly cuz it’s sitting on Daytons."
Big ’N Rich with a blue Silverado (“Save A Horse” / Big & Rich): "And I wouldn’t trade ol’ Leroy or my Chevrolet for your freak parade."
Click over to CorvetteBlog.com for the full rundown.
Director: Paul Hunter.
Chief creative officer: Bill Ludwig. Executive creative directors: Gary Pascoe, Steve Pitsillos. Art director: Susie Campo. Copywriter: Michael Stelmaszek. Agency producer: Joe Knisely.
Editor: Charlene Dwyer.
QUARTER AIRED: Q1