Chevrolet - Romance

February 02, 2014 | 1:00

This Chevy spot is vaguely Bud Light-ish with its slightly raunchy approach. It may have gone over the heads of some. But for those who sat through an entire football season of Silverado's earnest spots -- all of which start with "A man. A man and his truck. A man, his truck and..." -- the addition of a stud bull (literally) and a soundtrack featuring Hot Chocolate's "You Sexy Thing" was a refreshing change of pace.

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  • BrandChevrolet
  • Year2014
  • AgencyLeo Burnett
  • Superbowl #XLVIII
  • Quarter airedQ1