In the Sonic, Chevrolet finally had a hot little car that could compete with Toyota, Honda and even Ford. Would they wrap it in the American flag for its Super Bowl outing? Play a John Mellencamp soundtrack? Thankfully, no. Chevy and Goodby, Silverstein & Partners’ “Stunt Anthem” shows the Sonic performing outrageous stunts including bungee jumping, skydiving, kickflipping and making a music video with OK Go.
The car looks good and the tricks look even better. It urged the Mtn Dew-slurping, X-Games-watching crowd to visit LetsDoThis.com to see each stunt in its full glory. The music video alone set the web on fire.
Production company: Caviar. Executive producers: Michael Sagol, Jasper Thomlinson.
BRAND: Chevrolet Sonic
YEAR: 2012
AGENCY: Goodby, Silverstein & Partners
SUPERBOWL: XLVI
QUARTER AIRED: Q2
