Cingular and BBDO's trilogy of semi-introductory Super Bowl commercials -- the telco joint venture had only begun advertising during the AFC championship game two weeks earlier -- includes this whimsical little spot about a guy dancing like nobody's watching. Of course, some 84.3 million people tuned in to Super Bowl XXXV and caught Cingular's bid to set itself apart from other mobile phone carriers with a message of self-expression. 

The marketer made the same point in different ways with its other two Super Bowl ads that year: "Artist" and "Touchdown Dance School."

BRAND: Cingular

YEAR: 2001

AGENCY: BBDO

SUPERBOWL: XXV