Excluding a growl or two by an animated dragon ("Siege"), neither of Coke’s minute-long ads for Super Bowl XLV used any dialogue to convey the brand's theme of sharing happiness. The ads, heavy on music and imagery, stayed true to the “Open Happiness” campaign, which began in 2009 and continued through the end of 2015. Both spots were created by Wieden & Kennedy.
Director: Adam Hashemi. Production Company: Furlined. President: Diane McArter. VP-executive producer: Eriks Krumins. Producer: Ben Mann.
Agency creative director: Hal Curtis. Art director: Craig Allen. Copywriter: Eric Kallman. Executive producer: Matt Hunnicutt. Producer: Erika Madison.
VFX/design: The Mill. VFX producer: Enca Kaul. 2D lead artist: Phil Crowe. Assistants: Gavin Camp, Narbeh Mardirossian, Nick Taylor.
Editorial: Josh Morse. Editor: Steve Gandolfi. Assistant editor: Isaac Chen.
AGENCY: Wieden & Kennedy
QUARTER AIRED: Q3