Featuring a pitch-perfect comedic performance and some unexpected turns, "First Taste" shows an older man living life to the fullest after tasting his first bottle of Coke. Although Wieden & Kennedy handled all four of Coca-Cola's ads in Super Bowl XLI, this was the first to air from the agency's Amsterdam office. It would be followed in the third quarter by another out of Amsterdam, "Happiness Factory."
Director: Dante Ariola. Production Company: MJZ. Producers: Debbie Turner, Natalie Hill.
Creative directors: Rick Condos, Antony Goldstein, Hunter Hindman. Executive creative directors: Al Moseley, John Norman. Agency producer: Chris Weldon. Agency executive producer: Tom Dunlap.
Post production: Asylum. Mixer: Hillary Kew. Editorial: Final Cut. Editor: Rick Russell.
AGENCY: Wieden & Kennedy
QUARTER AIRED: Q2