While the Portland office of Wieden & Kennedy created Coca-Cola's "Video Game" and "Especially Today," a pair of second-quarter Super Bowl XLI ads, the Amsterdam office of Wieden & Kennedy got its turn with "First Taste," also in the second quarter, and this spot in the third.
Coke's final ad of the 2007 Super Bowl gives viewers a fantastical look at the product's journey after a guy plunks his coin into a vending machine. This is a minute-long version of the 30-second spot that actually ran during the game.
Directors: Kylie Matulick, Todd Mueller. Production companies: Hungry Man, Psyop. Executive producer: Justin Booth Clibborn. Producer: Boo Wong.
Hungry Man, London, with executive producers Matt Buels and Tim Nunn, producer Debbie Ninnis, and director of photography Ray Coates.
Executive creative directors: Al Moseley, John Norman. Creative director/copywriter: Rick Condos. Creativ director/art director: Hunter Hindman. Agency executive producer: Tom Dunlap. Agency producer: Darryl Hagans.
Animation: Psyop. Creative directors: Kylie Matulick, Todd Mueller.
AGENCY: Wieden & Kennedy
QUARTER AIRED: Q3