Coca-Cola tapped Wieden & Kennedy for "Jinx," a 60-second spot that features Democrat James Carville and Republican Bill Frist bonding over the iconic soda as the country gears up for a presidential election year. (When the two utter the same word simultaneously during a TV showdown, Frist invokes the "jinx" game, compelling Carville to buy him a Coke. With icy bottles of Coca-Cola in hand, the two spend the rest of the day enjoying 'The Coke Side of Life' throughout the Capital as political disagreements are temporarily forgotten. There are even Segway rides.)
"Jinx" ran one quarter after an earlier spot for Coke by Wieden, which had handled the account since 2005 ("It's Mine"). The ad was one of the commercials most recorded on TiVo during the game, though less action-packed than an effort from rival Pepsi, which ran a 60-second spot featuring Justin Timberlake.
Director: Paul Gay. Production company: Hungry Man. Executive creative directors: Steve Kuker, Jelly Helm. Creative directors: Hal Curtis, Sheena Brady. Agency executive producer: Ben Grylewicz. Agency producer: Hayley Goggin. Copywriter: Brian Murphy. Art director: Nate Miller. Editor: Corky Devault.
AGENCY: Wieden & Kennedy
QUARTER AIRED: Q4