Excluding a growl or two by an animated dragon, neither of Coke’s minute-long ads for Super Bowl XLV used any dialogue to convey the brand's theme of sharing happiness. The ads, heavy on music and imagery, stayed true to the “Open Happiness” campaign, which began in 2009 and continued through the end of 2015. Both "Siege" and "Border" were created by Wieden & Kennedy.
Like "Siege," a 2009 Super Bowl ad for Coke and from Wieden called "Heist" used computer animation beautifully and told its story without words.
Director: Fx & Mat. Production company: Nexus. Concept design: Nexus. Nexus executive creative director: Chris O'Reilly. Executive producer: Julia Parfitt. Producer: Isobel Conroy. Production manager: Claire Thompson.
Wieden & Kennedy creative directors: Hal Curtis, Sheena Brady. Executive creative directors: Mark Fitzloff, Susan Hoffman. Copywriter: Sheena Brady. Agency producers: Matt Hunnicutt, Lindsay Reed. Agency executive producer: Ben Grylewicz.
CGI/animation: Framestore. VFX supervisor: Diarmid Harrison-Murray. VFX producer: Sarah Hiddlestone. CG supervisor: Simon French. Animation lead: Mike Mellor. Crowd lead: Johnny Han. Composite lead: Russell Dodgson. FX lead: Martin Aufinger.
AGENCY: Wieden & Kennedy
QUARTER AIRED: Q2