Coca-Cola and Wieden & Kennedy rolled out a few trustworthy Super Bowl tactics for “Sleepwalker,” which features a small story writ pretty large, large animals playing their part, and the canvas of a 60-second block. The ad continued Coke’s “Open Happiness” campaign, although it works the “happiness” angle less explicitly than the brand’s other entry in Super Bowl XLIV, “Hard Times,” also a minute long. 

"Sleepwalker" ranked fifth in USA Today's annual Super Bowl Ad Meter, a gauge of entertainment value.

Director: Garth Davis. Creative directors: Hal Curtis, Sheena Brady. Art director: Patty Fogarty. Copywriter: Dylan Lee. Production company: Anonymous Content. Producer: Karen Sproul.  Editorial: Rock Paper Scissors. Editor: Kirk Baxter.

BRAND: Coca-Cola

YEAR: 2010

AGENCY: Wieden & Kennedy

SUPERBOWL: XLIV

QUARTER AIRED: Q3